Just what does the future hold for user generated content? Google has indicated they wont settle with Viacom and will go to trial with a jury. Viacom have agreed to provide content to Joost and have done a search advertising deal with Yahoo instead of Google. The fate of YouTube’s buisness model, and many other startups, will be effected by the court outcome litigation.

In dramatic events today Digg saw a “user revolt” because they deleted a story that linked to the decryption key for HD DVDs after receiving a take down demand and all hell broke loose. More stories appeared and were deleted, and users posting the stories were suspended. Soon the entire Digg home page was filled with posts containing the decryption key. Users had taken control of the site, and unless Digg went into wholesale deletion mode and suspended a large portion of their users, there was absolutely nothing they could do to stop it. Read more on Techcrunch.

I can't see the corporates winning in the long term, it is impossible to hold back the tide. That said, they are sure as hell trying. There is still a lot of nostalgia for the 1950's.

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