We need to measure, but what are we measuring for? Like many people I have tended to ignore metrics, because I was too busy selling, or perhaps not interested enough. Preparing a lecture on metrics made me think - perhaps I should also wake up to myself! Dave Chaffey has some good articles, and I have signed up to Google Analytics which is free (for up to a million page impressions). This FT.com case study is also pretty interesting. 

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